Family experience matters to us

We all want a harmonious family life. At BeSafe, we’ve achieved a little of this harmony with our own product family by creating a more unified look across our range of car seats.

iZi Go Modular

BeSafe iZi Go Modular Navy White Edge

iZi Modular

BeSafe Flex FIX i-Size White Edge

iZi Flex

Until now, it was only the iZi Modular i-Size toddler seat which featured the crisp, white edge detail. Now we’ve given that fresh new look to the BeSafe iZi Go Modular i-Size and our new high back booster seat iZi Flex FIX i-Size.

We’ve also made some small improvements. The BeSafe iZi Go Modular i-Size no longer uses Velcro to adjust the headrest height, making it easier to adjust when the baby is in the seat. The new colour, Navy Mélange also features the new white edging. These might seem like small changes but when you told us you wanted easier headrest adjustment, better fitting fabric and a fresh modern look – we listened.

Real opinions from real people

We don’t just rely on studies and tests to help us make improvements to our designs. It’s because we also listen to your feedback that we can continue to improve our products. Even once a product is launched, we continuously release upgrades and changes based on real time product usage and conversations with our customers.  We love to engage with you through social media and hear what you are saying in stores and through our service channels. It’s these opinions that help our designers to solve problems in real people’s lives.

In last year’s #BeSafeBeReal campaign, we asked customers for their input. We didn’t just do this to hear all of the good things that people were saying about us. We also wanted to know what products were falling short, even for the most minor reasons.

Based on your feedback, we are always looking at ways to improve our products, making them smarter and easier to use. It’s a process of continuous development and improvement for us so we welcome the thoughts and suggestions of everyone who uses our products.

It’s also great to know that as far as safety goes, our customers couldn’t be happier, like these users of the BeSafe iZi Go Modular i-Size car seat:

“One of my favorite features is the side impact protector. I am a police officer and have seen what side impact can cause so this is genius” (Robin, Ireland)

“Absolutely the best infant carrier I’ve ever owned. Brilliant quality, lovely colour options. The magnet clips for the harness make getting baby in and out so much easier!” (Terri, UK)

Read more about what our families think of our products.

One happy family

The iZi Modular family is already a winner. Taking your child from birth to approximately four years of age (or 105cm), the system will help you keep your child rear-facing for longer. Consisting of one ISOfix compatible base, the iZi Modular System features two child seats that conform to the new UN standard R129 (i-Size). When your child grows out of the baby seat, the iZi Modular i-Size fits on the same base. With a base module that can be extended to allow more legroom, children can travel rear-facing up to four years of age (or 105cm).

Once you have finished with the modular system you can remove the modular base and it’s time to move your child to the newest member of the family, the iZi Flex FIX i-Size. It’s one of the first high-back booster seats on the market that complies with the second phase of the UN R129 regulations. The high-back provides additional support and protection for the head, neck and torso, as well as side impact protection.

BeSafe is leading the way by offering a modular solution for your ever-growing child as well as the safest features for when they move to a high back booster. Even better, they now have a fresh, new look to bring them all together, like one happy family. We’re excited and we hope you are too! Tell us what you think – we’d love to hear from you.

Let us know what you think