Winner of the Baby Innovation GREEN AWARDS 2023

We are excited to share that our “2in1” car seat BeSafe Stretch B is the winner of Baby Innovation Green Award 2023!

The Baby Innovation Awards are held every year by a panel in the Netherlands. Their mission is to find and recognise the best in innovation and design in the baby-product market.

The jury’s motivation for announcing Stretch B as the winner:

“it’s a special car seat because it is rear facing, and it can be used until the age of 7 years. It is unique that you can also use it from 0 months in combination with the baby insert. It is a one time purchase with a usage of 7 years; this means you only have to buy a good car seat once. The installation with the car seat belt is a distinctive feature, because this means that it is suitable for cars without ISOfix connectors. Through the use of durable materials such as aluminium, the seats lifespan is extended from 7 to 15 years. This car seat is built in a modular way and parts can be easily swapped.”

Stretch – the award winning bestseller

Stretch was launched in 2022 and quickly became a test winner and a favourite among parents all over the world. After the success, we decided to launch a “B”-version that could be used from birth (the regular Stretch can be used from approx. 6 months) up to 7 years.

Stretch won “Best in test 2022” in Sweden and Norway and also performed really well in the safety category in the ADAC autumn test 2022. We are so proud to add the Baby Innovation Green award to the list, acknowledging our work for a greener future.

Protecting our children and their planet

With our car seat Stretch B, we give parents an option to choose a sustainable product that doesn’t compromise on safety or quality. If you choose Stretch B you only need one car seat from your child’s very first car ride until their first years of school. All this while keeping them rear facing, which is 5x safer.

By using long-lasting materials and making the changing of parts a lot easier, we have extended the lifetime of the car seat all the way to approx 15 years. The reason why Stretch B can last for much longer is beacuse we use durable materials such as aluminium and exchanging the more vulnerable EPS with sturdy EPP. In addition, we have managed to make the changing of parts a lot easier, so that we can repair if needed or to give the seat a refresh after having been used for many years. This enables Stretch B to keep many children safe throughout its usage time.

Read more about the test (In Dutch)

Read more about Stretch B and Stretch